How much is a print photography magazine worth to you?

A few days ago I got one of those emails from a generalist photography magazine (a very large publication I might add) trying to convince me to subscribe to their print version for a very attractive price. It’s the old marketing technique, enrolling subscribers at a loss for the first year and hoping they’ll remain subscribed after that for a substantially higher value. I mean, I’m sure that what they were charging for 12 issues of the magazine would not even cover the shipping costs.

I have to confess that the offer was so appealing that I almost went for it. But then…

I was subscribed to them once, maybe up to 2 years ago, and at the time decided not to renew my subscription for a number of reasons:

1. News way too old – By the time I actually had the opportunity to grab it and go though the news sections, chances are I would have read all about it online before and would just skip these sections entirely.

2. Uninteresting content – A couple of articles would probably grab my interest, and I would definitely enjoy admiring some of the photographic work, but in general the interesting:uninteresting ratio was just too low.

3. Advertisement everywhere – Do I need to say more? Every third page would be a full page ad, not to mention the smaller ones sprinkled everywhere. Scratch what I said above about my money not paying even for shipping, the ads pay for everything.

If i were to rip from the magazine the pages that actually interested me, the number would not be so great. I did not subscribe again.

All this got me wondering what would I enjoy in a printed photography magazine. Not news, I can get them online; not technical articles, i can definitely get them (and better ones) online; certainly not the ads, although I don’t mind them when not in exaggerated numbers.

Now, if instead we start talking about photographic studies, photographic essays and, to a large extent, photojournalism/documentary work, that I would enjoy. That I would pay to get in print. Sure, all of these are also available online, but in this case I would prefer the print. Call me old fashioned.

A number of publications like this still exist, but are getting fewer and fewer, unfortunately.

Now comes my question to you…

How much would you pay, if anything, for a print magazine, well edited and curated, showcasing quality work in the form of essays and photojournalism?

And just out of curiosity, what do you enjoy more on a photography magazine (generalist or specialized)? Leave your thoughts on the comments…