Photography News

Amazon.com itensifies expansion into the photography world

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The Fortune 500 leading online retailer Amazon.com announced today the acquisition of DPReview.com.

DPReview.com is a benchmark in the world of photography. By delivering the most up-to-date news on photography related products, extensive and well documented reviews and of course a well maintained and immaculate forum, DPReview.com as been for years the “must visit” site for all those looking for information on photography products and seeking knowledge in photography.

According to the site developer Phill Askey, this acquisition by Amazon.com will allow for DPReview.com to focus more on developing more features as well as increase product coverage.

How this will reflect on the quality of information I still don’t know. DPReview.com has been branded with an image for delivering unbiased content and if Amazon.com is smart will allow it to keep it that way.

No numbers have been released for the acquisition but I’m imagining Phill and his team are now celebrating what must have been a dream come true.

From the DPReview.com site:

“We’re proud and excited to announce that Dpreview has been acquired by the worlds leading online retailer, Amazon.com. Started as hobby site in 1998, dpreview.com has grown to be the number one destination for anyone interested in digital cameras and digital photography. Each month dpreview.com has seven million unique visitors (over 22 million sessions) who read over 120 million pages. “We’ve worked very hard over the last eight years to deliver consistently high quality content to our readers”, founder Phil Askey said. “It will be fantastic to be able to expand and build on that without compromising our quality or independence. With the support and resources of Amazon we can achieve this.”

Phil: Today marks an exciting milestone in the history of dpreview.com, everyone here is very much looking forward to being able to do more with Amazon’s help. We’re aiming to expand our product coverage and deliver new site features for our readers and our daily community.”

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For more information and the press release visit DPReview.com.

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